The Journal

China? From China?
Like any avid home accessories collector, I love clay and pottery. There’s something about the texture—earthy, grounding, made from mud yet endlessly versatile. It can take on soft curves or...
China? From China?
Like any avid home accessories collector, I love clay and pottery. There’s something about the texture—earthy, grounding, made from mud yet endlessly versatile. It can take on soft curves or...

The Apartment in Every Chick Flick
There’s something about the apartment in every chick flick — you know the one. It's not just a space — it's a whole vibe.
The Apartment in Every Chick Flick
There’s something about the apartment in every chick flick — you know the one. It's not just a space — it's a whole vibe.

How HomeIdea Began: A Memory on the Floor
I couldn’t find a site that offered affordable, beautiful home accessories that truly matched my taste—so I created one. That’s how HomeIdea was born. While the spark came from that...
How HomeIdea Began: A Memory on the Floor
I couldn’t find a site that offered affordable, beautiful home accessories that truly matched my taste—so I created one. That’s how HomeIdea was born. While the spark came from that...